A mockup of a logo on a card, a clothing tag, a salmon colored t-shirt, a business card, and a rectangular sheet of paper.

Meredith Webster’s Children’s Clothing

Client: Meredith Webster
Date: December 5, 2019

What I Did

  • Designed a logo for a children’s clothing startup
  • Created two drafts of the logo and mockups of the logo on different products
  • Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

The Need: A Logo for an Inspirational Children’s Clothing Start-up

Meredith Webster is an aspiring apparel entrepreneur who wants to create a children’s line of t-shirts while working her regular job. This business will sell shirts with inspirational quotes to children between three-to-eight years old. These shirts aim to encourage them to be curious and have higher self-esteem. These shirts will have also to appeal to their parents so they will want to buy these clothes for their children.

The Solution: Lightbulb Man

I made the logo a caped paper doll with a lightbulb for a head because of the universal popularity of superheroes. I did this to make the logo appealing to all ages and genders.

This logo has a crayon-like texture to it in order to make Webster’s brand relatable to the children. This texture also makes the logo stand on its own against a the rest of the children’s clothing market. This market is engulfed with simple, clean logos. That is also why teal was chosen. Teal is a calm and welcoming color that contrasts with the soft pastels many brands targeting young children use.

The Voltage typeface was chosen for the inspirational quote Webster wanted to surround the logo because it elicits creativity and sentimentality with its 20th century,

The Process

After calling Webster to learn about her business and thorough research on children’s clothing logos, I sketched 14 different logo concepts. I kept drawing paper dolls with lightbulbs for heads the most, so I decided to make multiple iterations of that logo concept in Adobe Illustrator.

Originally, I was going to use yellow for the logo to communicate happiness and energy. However, I realized this color clashed with white clothing tags and labels after making a few drafts.

After I sent her the first draft, Webster suggested teal. I realized that would be a great choice since it had better contrast and still was soft enough for the children’s clothing market.

After making two drafts of the logo, we finalized the logo. I sent her a package including monochrome and color versions of the logo in multiple formats and a branding document she could see her logo in different contexts. This document also includes the color scheme of her logo as a reference.

The Result

Webster’s business is still just forming, so I will keep up with her progress and update this section when her product line launches.